Anex Flo Stroll with the Flow
SERVICES
Design DNA
Product Design
Ergonomic
CMF
CREDITS
Product Design – Karol Cyrulik
Product Idea & Development – Anex R&D Team
Photo & Video – Anex Marketing Team
Anex Flo is a lightweight 2-in-1 stroller, weighing just 10.5 kg. The frame folds down to compact dimensions together with the mounted seat unit, and once folded, it stands upright on its own. The new carrycot, thanks to its flat-folding capability, is easy to store and transport.
Flo is one of the first Anex products to implement the brand’s new Design DNA. Its minimalist form and consistent reduction of elements define a new aesthetic direction for the entire brand.
The project scope included comprehensive design development of all product components — including the frame, seat unit, carrycot, and upholstery — as well as material, finish, and color selection (CMF), branding implementation, and accessory design.
The entire design process — from initial sketches to implementation — was carried out in close collaboration with the Anex R&D team.
DESIGN CHALLENGE
The goal of the project was to create a product that would define the new Design DNA of the Anex brand, while maintaining full functionality, low weight, and a high level of user comfort.
The design process covered all stages of product development — from concept sketches, through ergonomic analysis, models and prototypes, to testing and refinement of details.
The project was carried out in close collaboration with the Anex R&D team, enabling effective integration of design intent with engineering requirements.
ERGONOMICS
A key focus of the project was the precise definition of ergonomic parameters. The seat unit was designed for children aged 6 months to 4 years, taking into account appropriate proportions, body posture, reach ranges, and field of view.
In designing the frame, special attention was given to proportions and geometry to ensure comfort for both shorter and taller caregivers, while allowing close interaction with the child. Ease of use and structural stability were also essential considerations.
LIGHTWEIGHT 2-IN-1 STROLLER
The design of all components was driven by the goal of reducing weight while maintaining durability and consistency with the brand’s minimalist Design DNA.
FLO weighs just 10.5 kg, making it one of the lightest 2-in-1 strollers on the market, certified for children up to 22 kg.
CMF DESIGN
The CMF design is based on a carefully curated color palette and high-quality materials that emphasize the product’s elegant and contemporary character.
The Yuki version stands out with a cohesive beige color scheme across all components — regardless of the materials they are made from.
